The Sony A7 brings the convenience and advanced technology of an electronic viewfinder to the full-frame camera market. The XGA OLED viewfinder lets users see the results of their exposure settings in-camera. While it can't show what effect strobes would have on the exposure, for those shooting natural light or hybrid stills/video with LED lights this finally gives those shooters access to shooting through a viewfinder on a full-frame camera. For the still shooter this gives a small housing for a small camera, each with huge features.